Purpose: Current technological developments are causing changes in the decision-making
process, especially in the fashion product industry. Theoretical framework: Many factors …

Beriringan dengan berkembangnya zaman yang dinamis pada era masa kini, pelaku usaha
harus mengikuti perkembangan yang dinamis. Pelaku usaha harus selalu membuat strategi …

Internet and social media have become an integral, inseparable and definite part of our lives
and thus it plays an important role in purchase decision of varied kinds of products online …

Social media (SM) platforms have become a platform where both young people and
companies spend most of their time in purchasing processes. Especially in the last 10 years …

Although the demand for men's skincare products is becoming increasingly popular in
Malaysia, previous studies of social media marketing have shed little light on the effect of …

Social media has provided opportunities for marketing within the hospitality industry,
particularly through the influential power of social media influencers. This study examines …

This study explored the jewelry industry and the impacts of social media marketing.
Particularly in the ways Instagram has contributed to the business growth of small-to …

Sažetak Influencer marketinške aktivnosti smatraju se vrlo uvjerljivim načinom promocije,
budući da su promotivne objave influencera obično neprimjetne te međusobno povezane u …

Using influencers for marketing is a good strategy because, in this way, brands not only
retain their current customers but also attract new potential customers. Now, since marketing …

Many consumers rely on Instagram and other social media platforms for shopping, driven by
influencers. However, research gaps exist in understanding physical attractiveness, product …