Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much
attention from both methodological and applied researchers in various disciplines–also in …

A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

Generative artificial intelligence (AI) has taken the world by storm, with notable tension
transpiring in the field of education. Given that Generative AI is rapidly emerging as a …

Partial least squares structural equation modeling (PLS-SEM) is an alternative method to the
historically more commonly used covariance-based SEM (CB-SEM) when analyzing the …

ChatGPT is an AI tool that assisted in writing, learning, solving assessments and could do so
in a conversational way. The purpose of the study was to develop a model that examined the …

Metaverse, which combines a number of information technologies, is the Internet of the
future. A media for immersive learning, metaverse could set future educational trends and …

Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …

This perspective article on using partial least squares structural equation modelling (PLS-
SEM) is intended as a guide for authors who wish to publish datasets that can be analysed …

Background ChatGPT (Chat Generative Pre-trained Transformer) has gained popularity for
its ability to generate human-like responses. It is essential to note that overreliance or blind …

This paper aims to investigate organic food consumption based on the perspectives of an
extended research model by integrating the theory of consumption value (TCV) and the …