Corporate social responsibility (CSR) is a well‐touted term in management disciplines that
connects the business goals and societal values. CSR is used as a strategic approach that …

Purpose The purpose of this paper is to analyse the engagement of chief executive officers
(CEOs) in corporate communication and focus on how their approach to communication …

This study, based on the Theory of Planned Behavior (TPB) and the Generation Cohort
Theory, attempts to examine the degree of relationship between Perceived corporate social …

The editorial team of Sri Lanka Journal of Marketing has noticed an unintentional error that
has occurred during the editing process in the article published under the DOI http://doi …

Abstract Latent Semantic Analysis (LSA) is a new text mining approach that is increasingly
being adopted by IS scholars. In this paper, we provide an overview of various research …

This study investigated how consumers' chief executive officer (CEO) recognition relates to
brand sympathy. CEOs influence their own organizations and individual consumers' …

Due to increased market potential, Multinational enterprises offering fast-moving consumer
goods have grown rapidly in developing countries such as Sri Lanka. Accordingly, the main …

The main purpose of the paper is to illustrate the importance of Corporate Sustainability (CS)
in the organizations. In particular, this study aims to identify and analyze tools and activities …

This chapter examines Twitter's relevance as a study environment and the academic
fascination and attention it currently enjoys, elaborating on the differences between the …

Nowadays, Russian consumers are increasingly interested in responsible consumption and
social responsibility of business, which encourages companies to introduce corporate social …