[PDF][PDF] Multichannel marketing attribution using Markov chains

L Kakalejčík, J Bucko, PA Resende… - Journal of Applied …, 2018 - researchgate.net
The objective of this paper is to analyze the data of a selected company using Markov
chains. The data about online customer journeys were analyzed. The authors found that …

Learning the Markov order of paths in graphs

LV Petrovic, I Scholtes - Proceedings of the ACM web conference 2022, 2022 - dl.acm.org
We address the problem of learning the Markov order in categorical sequences that
represent paths in a network, ie, sequences of variable lengths where transitions between …

[HTML][HTML] A refutation of finite-state language models through Zipf's law for factual knowledge

Ł Dębowski - Entropy, 2021 - mdpi.com
We present a hypothetical argument against finite-state processes in statistical language
modeling that is based on semantics rather than syntax. In this theoretical model, we …

Markov chain order estimation with parametric significance tests of conditional mutual information

M Papapetrou, D Kugiumtzis - Simulation Modelling Practice and Theory, 2016 - Elsevier
Besides the different approaches suggested in the literature, accurate estimation of the order
of a Markov chain from a given symbol sequence is an open issue, especially when the …

Stochastic approach to Markovian interrelationship assessment of solar activity indices

A Iqbal, TA Siddiqi - Astronomy and Computing, 2022 - Elsevier
This paper employs a discrete-time Markov chain (DTMC) stochastic process to investigate a
state/event based Markovian interrelationship between various solar activity indices …

Memory order decomposition of symbolic sequences

U Alvarez-Rodriguez, V Latora - Physical Review E, 2021 - APS
We introduce a general method for the study of memory in symbolic sequences based on
higher-order Markov analysis. The Markov process that best represents a sequence is …

On a class of Markov order estimators based on PPM and other universal codes

Ł Dębowski - arXiv preprint arXiv:2003.04754, 2020 - arxiv.org
We investigate a class of estimators of the Markov order for stationary ergodic processes
which form a slight modification of the constructions by Merhav, Gutman, and Ziv in 1989 as …

Markov chain modeling for immunological status of HIV patients

V Deneshkumar, M Manoprabha… - … in Statistics: Case …, 2019 - Taylor & Francis
CD4 cell count test is used to monitor the immunological status of the immune system. We
took an attempt to check the efficacy of a HIV treatment based on the progression of CD4 cell …

Bounds for Algorithmic Mutual Information and a Unifilar Order Estimator

Ł Dębowski - arXiv preprint arXiv:2011.12845, 2020 - arxiv.org
Inspired by Hilberg's hypothesis, which states that mutual information between blocks for
natural language grows like a power law, we seek for links between power-law growth rate …

[HTML][HTML] A data-driven attribution model: applied on a higher education customer journey

RF Santos - 2021 - bdtd.ibict.br
Objetivo: Este estudo visa contribuir para a extensão do conhecimento em modelos de
atribuição aplicados na jornada do cliente do Ensino Superior (HECJ). Metodologia: Um …