In the light of the information age, information overload research in new areas (eg, social
media, virtual collaboration) rises rapidly in many fields of research in business …

Discrete choice experiments (DCEs) have become an often-used research method in food
research due to their ability to uncover trade-offs made when choosing among multiple …

This article proposes contemporary best-practice recommendations for stated preference
(SP) studies used to inform decision making, grounded in the accumulated body of peer …

It is increasingly common for analysts to seek out the opinions of individuals and
organizations using attitudinal scales such as degree of satisfaction or importance attached …

There is growing interest in establishing the extent of differences in willingness to pay (WTP)
for attributes, such as travel time savings, that are derived from real market settings and …

Numerous travel demand studies have been carried out over the past five decades, many of
which produce estimates of the value of travel time. This includes a rich body of largely …

We review the basic principles for the evaluation of design efficiency in discrete choice
modelling with a focus on efficiency of WTP estimates from the multinomial logit model. The …

We report the results of a stated preference study (N= 1,934) carried out at the end of 2018
on consumers' choices between electric cars and petrol cars in Italy and Slovenia. We …

The food marketing sector is responding to an increased level of interest to consumer
demand for products with an increasingly wide array of attributes. As evidence, there has …

This paper examines various design strategies that might be employed to construct
statistically more efficient stated choice designs in the presence of a reference alternative in …