Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Based on a systematic literature (SLR) and content analysis, this article offers a critical
review of customer engagement (CE) research in English and Chinese hospitality and …

Customer engagement has been recognized an essential determinant of brand loyalty.
However, the psychological mechanism of customer engagement has rarely received full …

Gamification has been used by tourism organisations for marketing purposes to reinforce
customer engagement and to achieve brand awareness and loyalty. The current study …

Purpose Millennial generation is fashion inclined, interactive and informative social beings.
They are very conscious of the brands they wear. Millennia seek, share, inform and …

Purpose This paper aims to analyse the effect of technology acceptance variables on
customer attitude and customer engagement behaviours (CEB) with social tourism websites …

There is extensive research investigating consumer emotions of brand love and jealousy.
However, the studies exploring a transition in consumer-brand emotions are scant. This …

This study examines the impact of reward gamification on brand relationship quality (BRQ)
in the mobile banking (m-banking) context. The study also examines the mediating effect of …

Customer engagement is the buzz word in marketing discipline today. Engaging customers
has never been as effective before the emergence of marketing analytics and its application …

With the popularity of computer networks and advances in information technology, online
shopping has become a major way. The net purchase of agricultural products is becoming a …