[HTML][HTML] Improving PLS-SEM use for business marketing research
P Guenther, M Guenther, CM Ringle… - Industrial Marketing …, 2023 - Elsevier
A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …
decades and more shows that these studies not only used partial least squares structural …
PLS-SEM's most wanted guidance
Purpose Partial least squares structural equation modeling (PLS-SEM) has attracted much
attention from both methodological and applied researchers in various disciplines–also in …
attention from both methodological and applied researchers in various disciplines–also in …
Progress in partial least squares structural equation modeling use in marketing research in the last decade
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field …
[PDF][PDF] PLS-SEM statistical programs: a review
Partial least squares structural equation modeling (PLS-SEM) is one of the most widely used
methods of multivariate data analysis. Although previous research has discussed different …
methods of multivariate data analysis. Although previous research has discussed different …
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …
Rethinking some of the rethinking of partial least squares
Purpose Partial least squares structural equation modeling (PLS-SEM) is an important
statistical technique in the toolbox of methods that researchers in marketing and other social …
statistical technique in the toolbox of methods that researchers in marketing and other social …
Stimulating environmental performance via green human resource management, green transformational leadership, and green innovation: a mediation-moderation …
FH Awan, L Dunnan, K Jamil, RF Gul - Environmental Science and …, 2023 - Springer
This study aims to evaluate the environmental performance of small and medium-sized
enterprises (SMEs) through green human resource management (GHRM), green …
enterprises (SMEs) through green human resource management (GHRM), green …
Partial least squares structural equation modeling
Partial least squares structural equation modeling (PLS-SEM) has become a popular
method for estimating path models with latent variables and their relationships. A common …
method for estimating path models with latent variables and their relationships. A common …
Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model
The exponential growth of mobile phone usage has shifted the attention of marketers toward
digital advertising as a tool for targeted communication. However, the increased usage of …
digital advertising as a tool for targeted communication. However, the increased usage of …
Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation …
Social media marketing (SMM) is a new field that involves the marketing of goods, services,
information, and ideas via online networks and social media. Drawing on the stimulus …
information, and ideas via online networks and social media. Drawing on the stimulus …