Purpose Following the continued development of transformative service research and the
prevalence of the service-dominant logic in services marketing literature, increased …

Purpose: During the last decade, studies on the theoretical models of mindful marketing and
consumption have gained the attention of researchers due to the increased awareness …

Purpose The work-from-home scheme (WFH) is increasingly being adopted in service firms.
However, the blurred border between employees' work and life can create work–life conflict …

Purpose This study aims to address two relatively unexplored issues in banking service
literature. The first relates to the impact of co-creation behaviors of frontline employees …

Purpose Mindfulness, while being suggested as an important psychological cognitive
capability of customers, has received insufficient attention in studies of transformative …

Purpose The purpose of this review is to provide a conceptual framework of consumer
engagement behavior in the value co-creation process of healthcare services, and further …

This study investigates the mechanism underlying the effects of customer brand
engagement on the extent of customer participation in a specific service co-creation, leading …

Abstract Service failures have a negative impact on customer experience. Research in the
field has looked for ways to reduce this negative impact, but little is known about the role of …

Drawing upon service-dominant logic, this study investigated the effects of students' co-
creation effort and student-to-lecturer and student-to-student interactions on quality of …

Purpose Little is known about the variations in service co-creation on social media, despite
the resource integrating capabilities and co-creator roles afforded by these platforms. The …