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Review Next Article in Journal The Impacts of Ecotourists’ Perceived Authenticity and Perceived …
Review Next Article in Journal The Impacts of Ecotourists’ Perceived Authenticity and Perceived …
Marketing sustainable fashion: trends and future directions
S Ray, L Nayak - Sustainability, 2023 - mdpi.com
The fashion industry is one of the largest contributors to greenhouse gas emissions and
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …
climate change. Sustainable fashion (SF) aims to address this issue by designing, creating …
Predicting consumers' intentions to purchase eco-friendly athletic wear in a moderated model of individual green values and gender
Purpose Using three theoretical lenses− organismic integration theory (OIT), theory of
values-belief-norm (VBN) and gender schema theory (GST)− this study aims to examine the …
values-belief-norm (VBN) and gender schema theory (GST)− this study aims to examine the …
Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours
Purpose Although interest in sustainability within the fashion apparel industry has increased
over the last decade, ethical fashion remains a minority trend due to low consumer …
over the last decade, ethical fashion remains a minority trend due to low consumer …
Vegan leather: a sustainable reality or a marketing gimmick?
S Tewari, SMS Reshamwala, L Bhatt… - Environmental Science and …, 2024 - Springer
The textile industry is the only one which has utilised all kinds of resources available in
nature, and the evolution of textile materials has drastically hampered nature as well …
nature, and the evolution of textile materials has drastically hampered nature as well …
Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context
In emerging markets, instances of increasing consumers focus on ethical aspects of the
product are observed. To this end, we aim to examine the influence of two ethical …
product are observed. To this end, we aim to examine the influence of two ethical …
Does Sustainability matter to fashion consumers? Clustering fashion consumers and their purchasing behavior in Spain
Using choice-based conjoint analysis, this research explores consumer behavior for
sustainable fashion in Spain. We confronted consumers through an online survey with a real …
sustainable fashion in Spain. We confronted consumers through an online survey with a real …
Sustainability in design: Sustainable fashion design practices and environmental impact using mixed‐method analysis
J Ma, L Huang, Q Guo, Y Zhu - Business Strategy and the …, 2024 - Wiley Online Library
Sustainable fashion design arises as a crucial reaction to the industry's fashion necessity for
environmental influence reduction and addressing sustainability challenges effectively. This …
environmental influence reduction and addressing sustainability challenges effectively. This …
Effects of institutions on the eco-brand orientation of millennial consumers: a social cognitive perspective
HB Roxas, R Marte - Journal of consumer marketing, 2022 - emerald.com
Purpose Given the lucrative millennial or generation Y market across the globe, this study
aims to draw on social cognitive and institutional theories to tease out the crucial roles of …
aims to draw on social cognitive and institutional theories to tease out the crucial roles of …
Bringing veganism to the wardrobe: examining consumers' intention to buy vegan leather
Given the rising interest in ethical fashion consumption among consumers this study posits
the reasons behind getting involved in such consumption behavior. Using self-concept …
the reasons behind getting involved in such consumption behavior. Using self-concept …