People sometimes avoid information about the impact of their actions as an excuse to be
selfish. Such “willful ignorance” reduces altruistic behavior and has detrimental effects in …

Promoting products for 'green'people has become an important strategy to encourage
sustainable consumption. We test the effectiveness of the green identity labelling technique …

Selfish incentives typically outperform prosocial incentives, and customer referral programs
frequently use such “selfish”(ie, sender-benefiting) incentives to incentivize current …

Widespread recognition of natural resource depletion and global environmental problems
has not (yet) led to extensive changes in patterns of production and consumption. Indeed …

In order for the assistance we extend to others to be maximally effective—whether
interpersonally or institutionally—we need both givers to extend the help and recipients to …

How can we foster habits of charitable giving? Here, we investigate the potential power of
giving-by-proxy experiences, drawing inspiration from a growing trend in marketing and …

Purpose In the modern increasingly competitive milieu of cause marketing activities, both
profit and nonprofit organizations expect their advocation of prosocial programs to gain the …

The default effect has been identified as a powerful tool to influence behavior; however, the
current studies demonstrate that consumers dodge the effects of healthy defaults by …

There are 2.8 billion credit cards in use around the world (Shift Processing, 2021). In the
United States alone, the outstanding credit card debt totals USD $1 trillion, and more than …

Organizations and policymakers increasingly rely on economic incentives to prompt
participation in activities amongst those who were previously not engaged. We ran a field …