Despite a large body of research, country-of-origin effects are still poorly understood.
Combining the strengths of a narrative review with those of a quantitative meta-analysis, our …

In today's globalized markets a favorable country-of-origin image (CoI) has a considerable
impact on consumers' evaluation of products originating from different countries and …

Increased community awareness on various environmental problems has changed
consumers' behaviors and induced purchasing decisions on green products. Applying the …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

Asserts that the marketing discipline has been quite instrumental in securing and
maintaining both practical and theoretical attention to the issues of identity and image in …

Consumers often are positively biased in their evaluations of domestic products vs foreign
alternatives. This study establishes economic and socio-psychological motives for this home …

There is a small but rapidly growing body of literature pertaining to place branding. Many
streams of research have provided input to the creation of knowledge in the domain of place …

From the publication of its first study in 1965 up to the present day, country-of-origin has
attracted a high level of interest from both scholars and practitioners. This paper reviews the …

Abstract Country-of-origin (COO) research typically regards COO cue usage as a conscious
and controlled process dependent on consumers' intention to use COO information …

This research investigates perceived brand globalness, brand origin image, and brand
origin–extension fit as drivers of brand extension success that are mediated through parent …