Leveraging knowledge management to promote higher education programs using paid social media

R Cordero-Gutiérrez, E Lahuerta-Otero - … 2019, Zamora, Spain, July 15–18 …, 2019 - Springer
Abstract Information and communication technologies have become the center of many
aspects of our daily life, including education as we live in the era of digital revolution. The …

Enterprise Information Systems and Digital Marketing: Advanced Issues and Implications

K Kasemsap - E-Manufacturing and E-Service Strategies in …, 2018 - igi-global.com
With the support of modern technologies, enterprise information systems (EISs) and digital
marketing are the significant approaches in modern business and can lead to the …

Gender Differences in Advertising Engagement Using the Case of Facebooks Ads

E Lahuerta-Otero, R Cordero-Gutiérrez - … and Technologies in …, 2019 - igi-global.com
In recent years, social media have transformed the worldwide web into a participatory
community where both users and companies co-create, share, and modify content. The …