As far as my eyes can see: Generation Y consumers' use of virtual reality glasses to determine tourist destinations
The study focused on the intention to adopt and actual use of virtual reality (VR) glasses to
determine tourist destinations amongst Generation Y in South Africa. This study considers …
determine tourist destinations amongst Generation Y in South Africa. This study considers …
Key innovation abilities on capability and the performance of women entrepreneurs: the role of entrepreneurial education and proactive personality
Purpose The purpose of the study was to ascertain the influence of innovation conviction,
innovation mindset and innovation creed on the performance of women entrepreneurs in …
innovation mindset and innovation creed on the performance of women entrepreneurs in …
Gaya Hidup Generasi Z Dalam Konteks Perilaku Makan, Tingkat Stres, Kualitas Tidur dan Kaitannya Dengan Status Gizi: Literature Review
NR Haryana, R Rosmiati, EM Purba… - Jurnal Gizi Kerja dan …, 2023 - jurnal.untirta.ac.id
Generasi Z atau iGeneration berkaitan dengan kemampuan mereka dalam menggunakan
dan memanfaatkan teknologi. Selama masa hidupnya, orang-orang di usia ini tidak hanya …
dan memanfaatkan teknologi. Selama masa hidupnya, orang-orang di usia ini tidak hanya …
Brand authenticity influence on young adults' luxury sneakers brand preference: the mediating role of brand image
N Ligaraba, J Cheng, NF Ndungwane… - Future Business …, 2024 - Springer
It is of interest to examine how consumers perceive luxury brands with the different elements
of authenticity, leading to brand image, for companies to create and build a brand that is …
of authenticity, leading to brand image, for companies to create and build a brand that is …
The Dynamic Interplay of Societal Values, Entrepreneurial Abilities and Skill Sets in Shaping and Propelling Entrepreneurial Activity Among South African Higher …
The primary aim of this study is to investigate how entrepreneurial abilities and societal
values impact the entrepreneurial activity of students. By delving into these dynamics …
values impact the entrepreneurial activity of students. By delving into these dynamics …
Bon appetit! Factors influencing consumers' repurchase intention at food trucks in Malaysia
Despite many issues in food truck services, customers still enjoy food at food trucks. The
study aimed to identify factors influencing repurchase intention at food trucks (FT), while …
study aimed to identify factors influencing repurchase intention at food trucks (FT), while …
Are Skincare Brands Turning Gen Z's Loyalty into Profitable Ventures in Africa? A PLS-SEM Analysis of Deceptive Marketing Practice on Consumer Behaviour
TA Abdulsalam, RB Tajudeen - ABUAD Journal of Social and …, 2024 - journals.abuad.edu.ng
Abstract The skincare market reached $154.4 billion in 2023, with projected growth of
$262.5 billion in 2032 at a 6.0% growth rate. This led skincare brands to compete for …
$262.5 billion in 2032 at a 6.0% growth rate. This led skincare brands to compete for …