Contemporary perspectives on customer relationship management and the parent concept
of customer management gathered momentum in the mid-1980 s and early 1990s. The …

Relationship marketing (RM) has emerged as a new marketing idea for many firms in
Western countries. The aim of this paper is to review the evolution of RM ideas. Definitional …

Purpose–This paper aims to examine whether the strength of positive brand relationship can
either mediate between trust, satisfaction, attitude towards the brand and loyalty or moderate …

Sensory marketing: the multi‐sensory brand‐experience concept | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search Sensory …

Purpose This study aims to examine the moderating role of customer engagement
experiences in satisfaction–loyalty relationship in the digital business environment. This …

This chapter presents sensory marketing in practice and theory. A sensory marketing
framework is discussed and compared with mass and relationship marketing. Five sensorial …

The academic research on branding of consumer products and services is increasingly
considering the degree of connectedness between consumers and brands as a key issue of …

Luxury customer value | Emerald Insight Books and journals Case studies Expert Briefings
Open Access Publish with us Advanced search Luxury customer value Ho Jung Choo (Seoul …

This article criticizes the predominant use of fear appeals in social marketing. Laboratory
studies, which have been the basis for most of the research on fear appeals and which …

Purpose Customer satisfaction and loyalty have been traditionally two main goals aimed at
by managers. Focusing on the mobile banking (m-banking), the importance of these …