[HTML][HTML] How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities
This study compares the direct and indirect effects of corporate social responsibility (CSR)
on brand equity and brand loyalty between public and private universities. Additionally, this …
on brand equity and brand loyalty between public and private universities. Additionally, this …
Corporate social responsibility and international students mobility in higher education
Purpose Building upon the attribution and brand resonance theories, this paper aims to
investigate the effects of perceived corporate social responsibility (CSR) in higher education …
investigate the effects of perceived corporate social responsibility (CSR) in higher education …
Building Trust in Higher Education Institutions: Using Congruence to Overcome Scepticism and Increase Credibility, Reputation, and Student Employability Through …
C Lessa, A Coelho - Corporate Reputation Review, 2024 - Springer
The purpose of this study is to understand how students perceive social responsibility in
HEIs, based on scepticism and congruence, and how it impacts HEIs´ desired outcomes like …
HEIs, based on scepticism and congruence, and how it impacts HEIs´ desired outcomes like …