Previous studies have investigated drivers of customer retention in the mobile
telecommunications industry worldwide. These studies call on scholars pay to attention to …

In the past, research has been conducted on what causes clients to remain with a bank in
the global banking business. Relationship marketing is predicated on customer retention; …

Purpose: The extant literature on business-to-business relationship has shown that trust,
relationship duration, and social bond are the key drivers of relationship satisfaction …

Background: A relationship marketing approach to the management of business
relationships can enhance overall customer satisfaction and reduce economic risks, such as …

Survival of any business lies in the relationship it has with the customers where the customer
satisfaction plays a major role in attracting and retaining the customers. When a business …

Purpose Seen from the seller's point of view, this study examines economic and non-
economic satisfaction as distinct conceptual variables, and tests how the constructs relate to …

Purpose This study explores a seller's perspective in business relationships to validate
whether the findings reported in previous studies based on buyer business relationships …

This investigation estimates a theoretical model that examines the influence of economic
and non-economic satisfaction on formalization, specific investments, and dependence in …

Relationship marketing serves the purpose of building a long-term relationship with
business partners in order to minimize switching behavior and increase intention to continue …

Do the same precursors and outcomes apply in business relationships when the
relationships are seen from the seller's perspective as opposed to the customer's …