In today's digital world, information is growing along with the expansion of Internet usage
worldwide. As a consequence, bulk of data is generated constantly which is known to be …

The burgeoning field of big data analytics has revolutionized the landscape of marketing,
offering unprecedented opportunities for personalized marketing campaigns. This review …

Although big data analytics (BDA) does enhance innovation performance, it remains unclear
whether BDA contributes more or less than traditional marketing analytics (TMA) to firm …

The aim of this study is to explore the potential uses of Big Data for enhancing the
competitive position of telecommunication companies based on Resource-Based View …

To provide empirical evidence on improved customer happiness with the impact of
information sharing and delivery time in the retail banking sector in the UAE. The concepts of …

Many organizations are increasingly investing in building dynamic capabilities to gain
competitive advantage. New products play an important role in gaining competitive …

Currently used decision support systems allow decision-makers to evaluate the product
performance, including a net present value analysis, in order to enable them to make a …

In the rapidly evolving digital landscape, data-driven marketing has emerged as a pivotal
strategy for businesses seeking to enhance customer engagement and optimize marketing …

Purpose This study aims to examine the key antecedents influencing the private firm's
intention to adopt big data analytics (BDA) in developing economies. To do so, the study …

Major changes are currently underway across new product development (NPD) practice,
and a number of new NPD management methods and processes are emerging. Managers …