With increased concern for environmental and social issues, consumers and the apparel
industry have become more interested in the topic of sustainability. Numerous brands strive …

This paper comprehensively reviews the extant literature on consumer behavior toward
sustainable apparel as a pathway to sustainability. This literature review is based on journal …

Purpose The purpose of this study is to assess the impact of Covid-19 on sustainable
fashion consumption behavior by proposing a conceptual framework combining consumer …

The fashion industry is characterized by unsustainable production and consumption.
However, a consistently noted barrier to sustainable and responsible apparel consumption …

As part of addressing sustainability, consumers' attitudes and behaviors also depend on
their understanding of sustainability issues. This is relevant in the apparel sector, including …

The purpose of this study was to explore consumers' perspectives on how brands should
communicate the sustainability of apparel and to integrate these perspectives into the …

Changes in the fashion market (mainly fast fashion) mean that the negative impact of this
sector on the natural and social environment is increasing. An important measure to limit this …

Environmental sustainability, a pivotal facet of sustainable development, is explicitly
emphasized and advocated. The textile and apparel (T&A) industry, which is resource …

While sustainability topics are gaining prominence in the communication strategies of fast-
fashion brands, consumers remain sceptical and suspicious of the ambiguous and often …

Tyrinėdami tvarią madą mokslininkai pastebi, jog jos suvokimas yra nevienalytis ir
nulemiamas skirtingų kontekstų (Henninger et al., 2016), mados industrijos dalyvių požiūrio …