Social commerce, which combines the transactional side of e-commerce with social
interactions, has grown in popularity throughout the last years. Despite the fact that the issue …

The COVID-19 pandemic created a global, complex crisis, without a clear end in sight,
presenting an existential threat to many hospitality businesses. Drawing on stakeholder …

Psychological distance is “a subjective experience that something is close or far away from
the self, here, and now”(Trope & Liberman 2010, p. 440). This research investigates heritage …

The importance of hosts' information disclosure on influencing guest behavior and matching
efficiency has been proven by many studies. Most peer-to-peer rental platforms allow hosts …

Even though the problem of uncertainty in online business is widely discussed, there is still
limited knowledge of the mechanisms used by social commerce customers to reduce …

Drawing on the logic behind customer-brand relationships, this study presents a model
outlining the role of brand authenticity in the context of green hospitality brands. A cross …

This study investigates strategic consumer behavior in online hotel booking. Free
cancellation policies enable consumers to rebook the hotel room at a later time should the …

Prospect theory has been an essential theoretical foundation for behavioral economics, as
recognized with the Nobel Prize in economic sciences in 2002. The growing interest in …

The rate of market exit of tourism entrepreneurs from sharing economy platforms is
surprisingly high, given that the sharing business is flourishing. We argue that the destiny of …

Facing stiff competition, online travel agencies (OTAs) are dedicating to provide customer-
centric payment service in hotel online booking, which poses challenges for hotels and …