Purpose The purpose of this paper is to examine the purchase intention in the case of
smartphone advertising, which is unlike any other advertising media. Design/methodology …

Purpose The purpose of this paper is to identify the influence of the frequency of word
exposure on online news based on the availability heuristic concept. So that this is different …

Mobile location-based service (m-LBS) presents attractive business opportunities for various
companies. Recent improvements of technologies have resulted in a dramatic growth of m …

Social networks proliferate in virtual communities, where interdependence and network
convergence among users are key to their development. However, as little is known about …

This study examined the relationship among competitive advantage, catch-up, and linkage
effects using Input–Output (IO) data of the information and communications technology (ICT) …

The primary purpose of this study is to examine the spillover effect of South Korea's telecom
industry on other industries until its evolution to the 4th generation. By using Input-Output …

This study presents an empirical analysis of the usage of limited media resources,
gratification of user expectations, complementarity between different types of media, and the …

Unlike previous studies on web portal preference that focused mostly on satisfaction, this
study considered both satisfaction and dissatisfaction. This study established that (1) web …

Purpose In order to understand the influence of technology innovation on market demand
diffusion in the ICT service market, the purpose of this paper is to examine technology …

Although fast followers have been making huge investments on their expansion strategies to
surpass first movers and dominate the market, they have encountered the trilemma of being …