Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Purpose This study aims to explore the role of artificial intelligence (AI)-powered chatbot
marketing efforts (CMEs) in the establishment of relationships between brands and their …
marketing efforts (CMEs) in the establishment of relationships between brands and their …
How do AI-driven chatbots impact user experience? Examining gratifications, perceived privacy risk, satisfaction, loyalty, and continued use
This study examined how artificial intelligence (AI)-driven chatbots impact user experience. It
collected survey data from 1,064 consumers who used any chatbot service from the top 30 …
collected survey data from 1,064 consumers who used any chatbot service from the top 30 …
Twenty years of digital media effects on civic and political participation
S Boulianne - Communication research, 2020 - journals.sagepub.com
More than 300 studies have been published on the relationship between digital media and
engagement in civic and political life. With such a vast body of research, it is difficult to see …
engagement in civic and political life. With such a vast body of research, it is difficult to see …
Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust
Purpose Drawing on theoretical insights from the persuasion knowledge model (PKM), this
study aims to propose and test a model that maps out the antecedents, process and …
study aims to propose and test a model that maps out the antecedents, process and …
Uses and gratifications of digital photo sharing on Facebook
Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has
been conducted to understand user gratification behind this activity. In order to address this …
been conducted to understand user gratification behind this activity. In order to address this …
Does artificial intelligence satisfy you? A meta-analysis of user gratification and user satisfaction with AI-powered chatbots
While artificial intelligence (AI) has been increasingly employed in communication
technologies, limited research has explored the user experience of AI-powered chatbots …
technologies, limited research has explored the user experience of AI-powered chatbots …
Knowledge sharing via social media in higher education: a bibliometric analysis
Purpose The purpose of this study is to review the application of social media for knowledge
sharing (KS) in higher education. KS is the most crucial component in knowledge …
sharing (KS) in higher education. KS is the most crucial component in knowledge …
Antecedents of social presence and gratification of social connection needs in SNS: A study of Twitter users and their mobile and non-mobile usage
As the use of social network sites (SNS) proliferates, more people than ever are becoming
connected to one another. Nonetheless, we have little knowledge about how certain …
connected to one another. Nonetheless, we have little knowledge about how certain …
Relationship between screen time and Chinese children's cognitive and social development
Research on the screen time of young children and its relationship to their cognitive and
social development is controversial. Based on a stratified, random sample of 579 five-year …
social development is controversial. Based on a stratified, random sample of 579 five-year …
Can social network sites facilitate civic engagement? Assessing dynamic relationship between social media and civic activities among young people
H Pang, K Qin, M Ji - Online Information Review, 2022 - emerald.com
Purpose The primary goal of this article is to review the existing studies and offer clarity
regarding the association between social media adoption and youth civic engagement …
regarding the association between social media adoption and youth civic engagement …