Growing environmental concerns and the need to address global challenges such as
climate change and resource exploitation have highlighted the relevance of the circular …

Brand engagement on social media increasingly draws B2B brands' attention as it may
produce positive WOM and bring branding and financial benefits. However, B2B marketers …

Abstract The corona virus (COVID-19) pandemic has impacted industries across the globe.
Lockdown was imposed to curb the spread of the deadly virus. This resulted in closure of the …

Background Virtual reality (VR) use in brain injury rehabilitation is emerging.
Recommendations for VR development in this field encourage end user engagement to …

Guided by crisis communication literature, the study addresses the importance of sentiments
in corporate online firestorms, with a focus on the effectiveness of different immediate …

This research investigates the influence of Twitter advertising on the purchase intentions
and purchase attitudes of the millennial internet users in India, as well as to assess if the …

Purpose This study aims to examine intellectual capital disclosure (ICD) on Twitter by 60 of
the world's largest companies and explains the main themes communicated to stakeholders …

Purpose Social media are emerging as the ideal channel for building one-to-many
communication and disseminating intellectual capital (IC) information. Their rise is bringing …

The growing societal focus on addressing environmental and social issues has spurred a
shift towards circular production and consumption models. In this scenario, the …

Fintech is a business and banking company that translates to financial technology. It is the
technology used and applied in the financial services sector including its involvement in …