Metaverse marketing and consumer research: theoretical framework and future research agenda in tourism and hospitality industry
RA Rather - Tourism Recreation Research, 2023 - Taylor & Francis
While research on metaverse (MV) has expanded, the domain of real-time multisensory-
social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel …
social-interactions (RTMSIs) in metaverse-tourism has not been recognized so far in travel …
Investigating metaverse marketing-enabled consumers' social presence, attachment, engagement and (re) visit intentions
Although the substantial body of research on tourism-technologies has examined the use of
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …
virtual reality and web/mobile-based technologies, the potential of destination-marketing via …
Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
RA Rather, M Raisinghani, D Gligor, SH Parrey… - Journal of Retailing and …, 2023 - Elsevier
Although various studies have addressed customer citizenship behaviors and customer
brand engagement, the effect of tourists' pandemic-related destination brand reputation …
brand engagement, the effect of tourists' pandemic-related destination brand reputation …
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands: Moderating investigation of brand …
Although insights into consumer-brand-engagement (CBE), experience, and relationship
quality are recognized as significant research priorities, limited remains recognized about …
quality are recognized as significant research priorities, limited remains recognized about …
Transforming destination-based customer engagement to revisit intention through co-creation: findings from SEM and fsQCA
MS Satar, RA Rather, S Cheema, SH Parrey… - Tourism …, 2024 - emerald.com
Purpose The business ambiguity because of COVID-19 has brought the tourism industry
under stress. Using the service-dominant-logic and elaboration-likelihood-model, this study …
under stress. Using the service-dominant-logic and elaboration-likelihood-model, this study …
Eliciting consumer-engagement and experience to foster consumer-based-brand-equity: moderation of perceived-health-beliefs
Although consumer-brand-engagement (CBE) and consumer-brand-experience (CBX) are
identified as important research priorities, empirically based insights regarding their …
identified as important research priorities, empirically based insights regarding their …
The role of destination gender in shaping tourists' responses toward destinations: The mediating role of destination stereotypes
This article proposes and tests a conceptual model to investigate a new mechanism among
destination gender, stereotypes, destination attitudes, and destination revisit intention …
destination gender, stereotypes, destination attitudes, and destination revisit intention …
Understanding dark tourism rituality (DTR): scale development and validation
J Sun, X Lv - Current Issues in Tourism, 2024 - Taylor & Francis
Dark tourism has long struggled with the moral conundrum of how death and violence can
be seen as tourist attractions. However,'rituality'can be considered to answer this …
be seen as tourist attractions. However,'rituality'can be considered to answer this …
[HTML][HTML] Self-congruity theory in tourism research systematic analysis using histcite
X Gang, A Ahmad - Journal of Law and Sustainable …, 2023 - ojs.journalsdg.org
Purpose: This study explores the knowledge infrastructure, hotspot and development trends
of tourism self-congruity research based on a systematic literature review using HistCite …
of tourism self-congruity research based on a systematic literature review using HistCite …
Understanding customer brand engagement through service environment: a multilevel analysis
M Shahid Satar, R Ahmad Rather… - The Service …, 2024 - Taylor & Francis
Customer brand engagement (CBE) is acknowledged as a top research priority, although
little remains known concerning the interface of CBE and individual/organizational variables …
little remains known concerning the interface of CBE and individual/organizational variables …