The purpose of this thesis is to examine how social media can be used for branding
purposes, what should be taken into consideration when using social media for branding …

Aslam, B. & Karjaluoto, H.(2017). Digital advertising around paid spaces, e-advertising
industry's revenue engine: A review and research agenda. Telematics and Informatics, 34 …

Factors to explain the demand for different cultural and sporting events and relations
between them are studied in the essays. According to a traditional demand theory it is …

Myyntityö ammattina–fenomenografinen tutkimus tradenomiopiskelijoiden käsityksistä
Tämän tutkimuksen tavoitteeksi asetettiin tutkia yhteiskuntatieteiden, liiketalouden ja …

Social media has become a huge part of the people to people communication, which also
reaches out to the business world. Social media can be a very effective marketing channel …

The past couple of decades has been a time of major changes in marketing. Digitalization
has become a permanent part of marketing and at the same time enabled efficient collection …

The subject of this thesis is a small company's current digital marketing status. This study
was con-ducted in order for the owners of the beauty and hair salon Kauneusstudio FAB to …

Latto, Joel Mobile marketing and its implementations Jyväskylä: University of Jyväskylä,
2014, 33 p. Information Systems Science, Bachelor's Thesis Supervisor: Salo, Markus …

The discipline of marketing has gone through some major changes over the past couple of
decades. The power is moving away from companies to consumers, who are playing a more …

Opinnäytetyössä käsitellään sosiaalisen median keskeisimpiä käsitteitä ja digitaalisen
markkinoinnin strategioita. Opinnäytetyössä perehdytään myös sosiaalisen median …