Purpose This study compares the impact of three drivers of sustainability behavior
(perceived quality, social influences, and online education) and three transformative …

Purpose In the era of new technological revolution, seeking to survive and guarantee
business sustainability in their digital internationalization, enterprises choose to become …

The increasing commitment to sustainable consumption has intensified the scholarly focus
on the determinants of environmentally friendly consumer behavior. This investigation …

With increasing public environmental awareness, accelerating green transformation has
become inevitable for enterprises to achieve long‐term development. Sustainable customer …

The continuous advancement of information technology has strengthened the influence of
live-streaming commerce on consumers' daily life and their enhanced concern about food …

In the circular economy, an effective reverse supply chain is crucial, necessitating
consumers to return end-of-life products rather than discard them. However, voluntary …

Countries are experiencing economic expansion and advancement due to the effect of
globalization and other related factors. However, this increase in development has an …

The study examines the effect of e-levy on the perceived value and customer satisfaction of
mobile money innovation in Ghana. The study employed a quantitative approach using a …

Green products are among the most often bought worldwide because of their benefits to the
environment. The current study looks at how people value green products, which are …

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi nilai, persepsi resiko dan
kepercayaan terhadap perilaku pembelian ramah lingkungan yang dilakukan di Niceso …