Marketing strategy is a construct that lies at the conceptual heart of the field of strategic
marketing and is central to the practice of marketing. It is also the area within which many of …

Effective strategy implementation is a critical component of organizational success and a
potential source of competitive advantage. However, despite many calls for increased …

Digital business transformation forces firms to develop foundational capabilities to remain
competitive. However, despite considerable academic and managerial interest, the nature of …

Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …

Product innovation is a key to organizational renewal and success. Relative to other forms of
innovation, radical product innovations offer unprecedented customer benefits, substantial …

Academics and managers have struggled for many years to understand and delineate the
role of marketing in explaining business performance differences between firms. Most of the …

Despite the positive societal implications of corporate social responsibility (CSR), there
remains an extensive debate regarding its consequences for firm shareholders. This study …

Since exporting is the most popular mechanism by which firms engage with international
markets, understanding the drivers of export market performance is key to explaining firms' …

Market-based organizational learning has been identified as an important source of
sustainable competitive advantage. One particular learning mechanism, benchmarking, is a …

Both the size and the rapid growth of global exporting have focused the attention of
marketing researchers on the factors associated with firms' export performance. However …