Las metodologías para medir la personalidad de marca son diversas, tiene críticas por no
asociar factores culturales, carencia de rasgos negativos o no son generalizables, por ello …

The objective of this research is to apply the brand personality theory, and with this identify
and study the personality traits that citizens assign to the Chilean Fire Companies. Through …

The present study was conducted with the modeling approach and with the aim of
determining the effect of brand personality on brand equity with the mediating role of brand …

El objetivo de esta investigación es aplicar la teoría de personalidad de marca, y con esto
identificar y estudiar los rasgos de personalidad que los ciudadanos asignan a las …

Abstract Aim and Background: The aim of this study was to explain the modeling of
premenstrual syndrome based on marital satisfaction and personality traits mediated by …

Bu araştırmada Kütahya Dumlupınar Üniversitesi Beden Eğitimi ve Spor Yüksekokulu'nda
eğitim hayatına devam eden sporcuların milli takım imajını olumsuz etkileyen nedenlere …