Correlation between Word-of-Mouth Effects and New Media: Simulations of Japanese Media Environmen...

E Akar - Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi …, 2009 - dergipark.org.tr

Ağızdan ağıza iletişim ya da sözlü/ağızdan iletişim, gerçekte insanların günlük yaşamlarında
sıklıkla kullandıkları ve etkiye maruz kaldıkları iletişim şeklidir. Ağızdan ağıza iletişimin …

被引用次数：124 相关文章所有 2 个版本

[PDF] qut.edu.au

Consumer created reviews and ratings: The importance of word of mouth in information search

B Gligorijevic - 2014 - eprints.qut.edu.au

This study explored the creation, dissemination and exchange of electronic word of mouth,
in the form of product reviews and ratings of digital technology products. Based on 43 in …

被引用次数：6 相关文章

[PDF] nevsehir.edu.tr

Tüketici yorumlarının markaya duyulan güven ve algılanan kalite üzerindeki rolü

Z Vurgun, G Şimşek - 2023 - acikerisim.nevsehir.edu.tr

Modern pazarlama anlayışının temelinde tüketicinin merkeze alınması yer almaktadır. Bu
nedenle marka, marka güveni ve ağızdan ağıza iletişim, algılanan kalite kavramları oldukça …

[PDF] gvpress.com

[PDF][PDF] A study on the activities of touch point and consumer information search in the multimedia environment

H Baek, JH Kim - International Journal of Multimedia and Ubiquitous …, 2015 - gvpress.com

The purpose of this study is, in the situation that consumers use not only online news but
social media as information delivery media, based on web data, to examine the effect of …

被引用次数：3 相关文章所有 2 个版本

[PDF] academia.edu

[PDF][PDF] A Replication and Extension of Goldenberg, Libai & Muller: A Complex Systems Look at the Underlying Process of Word-of-Mouth

H Winzar - Australian and New Zealand Marketing Academy …, 2007 - academia.edu

Abstract Goldenberg, Libai & Muller (2001) achieved two outcomes: empirical support for a
fundamental theory of communications, known as the “strength of weak ties”(Granovetter …

[引用][C] Exploring The Conversations Of Burkini Gate On Twitter Community

A Pramiyanti - International Conference on Transformation in …, 2016

被引用次数：1 相关文章

[引用][C] Study on the influence of touch point in information diffusion according to product types

H Back, J Kim - Advanced Science and Technology Letters, 2015

被引用次数：3 相关文章

[引用][C] De invloed van motivaties op het toevoegen van merken als vriend

J De Wulf