Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …

Abstract Small and Medium-sized Enterprises (SME's) are prevalent in the South African
Industry and have been globally recognized for their contributions to economic …

This research analyzes the effect of digital marketing, digital orientation, marketing
capabilities, and information technology capabilities on marketing performance of …

The article explores the implementation of digital technology in small and medium-sized
Slovenian enterprises (SMEs), with a focus on understanding existing trends, obstacles, and …

The idea of integrating digital marketing into entrepreneurship has been extensively
proposed because of its remarkable benefits. However, there are very few studies devoted …

The use of cutting-edge technologies in the market is actively drawing the attention of
marketing scholars because of its huge advantages in business such as sustainable …

Fundamental shifts in marketing such as e-commerce and trading platforms make cutting-
edge technologies a strategic priority for business and marketing leaders, although …

Investigating how digital marketing has affected business practices is the goal of this study. It
particularly seeks to examine how product positioning, sales growth, and product branding …

The purpose of this paper is to conduct a bibliometric analysis to analyze trends and
patterns of outsourcing and supply chain research results using statistical and co-word …

Las respuestas por parte de las pequeñas y medianas empresas (pymes) en diferentes
contextos a la hora de adaptar y aplicar las herramientas digitales en sus estrategias de …