The most rapid growth of the aged population is predicted to occur after 2010, at which baby
boomers would reach the age of 65. Here, a thorough review of past aging studies has been …

In the current climate of severe competition among tourist destinations, the importance of
brand equity in tourism marketing is increasing. This study looks at the impact of branding in …

This study considers the impact of Virtual Reality (VR) in affecting destination image. Three
groups viewed related promotional content on South Africa as either a website, a 2D Video …

In a tourism context, visual copy is an important element of print advertisements. More
specifically, pictures have a significant influence on the destination attraction value and visit …

The hybrid review format (verbal reviews accompanied by pictures) is increasingly prevalent
in online consumer reviews. However, the mechanism behind the superiority effect of hybrid …

Purpose This study assessed the effect of photo themes to facilitate social media user
engagement in Facebook brand pages and emphasized the important role of designing …

Using tourists' stories to promote destinations is believed to be an innovative approach in
destination marketing. This study conceptualizes and investigates the effectiveness of such …

The purpose of this study was to identify the effects of a food tourism video clip created by a
destination marketing organization on potential tourists' perceptions of the destination's food …

Tourism TV commercials (TVCs) are one of the channels (or agents) used to form
destination images, yet this channel is rarely researched. The objectives of this article are to …

In a context of overabundant ads and saturated consumers, message format is crucial in
developing effective advertising campaigns. In this study, four major format components of …