Since Prahalad and Ramaswamy published their seminal text, vast literature on value
cocreation has emerged. Yet value cocreation still suffers from the lack of a clear consensus …

Using the DART (dialogue, access, risk, and transparency) model as a core framework of
value co-creation (VCC), and in the context of hospitality services, this study explores the …

This article theorizes and empirically investigates how status and provocative language
influence audience engagement with new-venture posts on social media platforms. Using …

Purpose: The fundamental objective of the study is to provide Malaysian SMEs with a
competitive edge by creating a knowledge infrastructure around the co-creation phenomena …

Globalization, variation in customer expectations, and the developments connected to
Information & Communication Technology are usually considered as the main drivers of …

This research explores the effects of the DART model of value co‐creation on customer
retention. To do so, the current research examines the moderating role of types of customer …

Emotional mechanics of gamification and value co-creation: the digital platform Nike+ as a
B2B2C ecosystem | Emerald Insight Books and journals Case studies Expert Briefings Open …

Depuis l'article fondateur de Prahalad et Ramaswamy (2004a), nous avons assisté à
l'émergence d'une vaste littérature dédiée à la co-création de valeur. Cependant, à l'heure …

Purpose The study builds on the multi-stakeholder perspective and applies the DART model
to frame and explore barriers to value co-creation in the museum context …

This article is a conceptual paper that proposes the importance of digitalization in marine
tourism destination in order to significantly improve its competitive advantage. The …