This paper explores data-driven marketing, its benefits, and challenges to provide insights
and a framework for business leaders and marketers to leverage in their marketing efforts …

Effective approaches to achieve food safety and security can prevent catastrophic situations.
Therefore, it is required to monitor agricultural crops on a regular basis. This can be easily …

Agile development has emerged as a prominent approach in digital transformations due to
its flexibility and adaptability to changing requirements. This review explores the theoretical …

This study explores the transformative impact of IoT technologies on smart tourism, striving
to boost operational efficiency and enrich the traveler experience. Using a systematic …

This research paper offers a thorough examination of the incorporation of state-of-the-art
technologies, such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality …

Purpose: Businesses in all sectors, including the secondary industry, will turn to tech-
business analytics as a crucial tool. Tech-Business Analytics' role in the secondary industrial …

The importance of shifting to a sustainable economy, based on new capabilities that would
enable us to cope with the current turbulent changes is paramount. Entrepreneurs with …

The term metaverse refers to a collective virtual shared space created by the convergence of
virtually enhanced physical reality and physically persistent virtual space, including the sum …

The fulfillment of a clean environment and sustainable development goals depends on
production processes. Therefore, the recent changes in industrial output caused by …

Influencer marketing is a marketing strategy used in the digital ecosystem to promote
products or services through influencers or influential people in the digital environment …