Social media as a resource in SMEs' sales process
Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in
upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …
upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …
Value co-creation in solution networks
E Jaakkola, T Hakanen - Industrial Marketing Management, 2013 - Elsevier
Despite high expectations attached to solution business, research on its value outcomes to
the actors involved remains scarce. By drawing on rich empirical data, value research, and …
the actors involved remains scarce. By drawing on rich empirical data, value research, and …
The effects of supplier B2B sustainability positioning on buyer performance: The role of trust
Sustainability positioning is essential for firms that operate in highly competitive
environments, as businesses are increasingly being evaluated in terms of their sustainable …
environments, as businesses are increasingly being evaluated in terms of their sustainable …
A dynamic capabilities-based framework of organizational sensemaking through combinative capabilities towards exploratory and exploitative product innovation in …
ML Sheng - Industrial marketing management, 2017 - Elsevier
This study develops a dynamic capabilities-based framework of organizational sensemaking
through combinative capabilities towards exploratory and exploitative product innovation …
through combinative capabilities towards exploratory and exploitative product innovation …
Making a profit with R&D services—The critical role of relational capital
Services are expected to become the key source of profit and competitive advantage for
industrial firms in the transition from product business to customized and integrated …
industrial firms in the transition from product business to customized and integrated …
The impact of sustainable public procurement on supplier management—The case of French public hospitals
G Oruezabala, JC Rico - Industrial Marketing Management, 2012 - Elsevier
In the public sector, procurement managers are now required to comply with new
sustainable regulations and to look for suppliers able to provide a sustainable offering …
sustainable regulations and to look for suppliers able to provide a sustainable offering …
The theory and practice of business networking
D Ford, S Mouzas - Industrial Marketing Management, 2013 - Elsevier
The aim of this paper is to contribute to the development of the concept of business
networking. Recent literature associated with the IMP Group's research refers to business …
networking. Recent literature associated with the IMP Group's research refers to business …
[HTML][HTML] A resource interaction perspective on resource use and development in migrant entrepreneur networks
B Glinka, A Glińska-Neweś… - Journal of Business …, 2023 - Elsevier
Many scholars indicate that a more complex, interactionist approach to migrant
entrepreneurs' resources is needed. The aim of this paper is to use the Resource Interaction …
entrepreneurs' resources is needed. The aim of this paper is to use the Resource Interaction …
The evolution of marketing in the context of voice commerce: A managerial perspective
The world is confronted with the rise of voice assistants, increasingly used for shopping
activities. This paper examines managers' perceptions of the evolution of voice assistants …
activities. This paper examines managers' perceptions of the evolution of voice assistants …
[HTML][HTML] Where business networks and institutions meet: Internationalization decision-making under uncertainty
Both business networks and institutional forces are relevant to firm internationalization but
they have seldom been studied together. We investigate under what circumstances firms are …
they have seldom been studied together. We investigate under what circumstances firms are …