Social media as a resource in SMEs' sales process

R Bocconcelli, M Cioppi, A Pagano - Journal of Business & Industrial …, 2017 - emerald.com
Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in
upgrading and innovating selling processes by small-and medium-sized enterprises (SMEs) …

Value co-creation in solution networks

E Jaakkola, T Hakanen - Industrial Marketing Management, 2013 - Elsevier
Despite high expectations attached to solution business, research on its value outcomes to
the actors involved remains scarce. By drawing on rich empirical data, value research, and …

The effects of supplier B2B sustainability positioning on buyer performance: The role of trust

R Casidy, L Yan - Industrial Marketing Management, 2022 - Elsevier
Sustainability positioning is essential for firms that operate in highly competitive
environments, as businesses are increasingly being evaluated in terms of their sustainable …

A dynamic capabilities-based framework of organizational sensemaking through combinative capabilities towards exploratory and exploitative product innovation in …

ML Sheng - Industrial marketing management, 2017 - Elsevier
This study develops a dynamic capabilities-based framework of organizational sensemaking
through combinative capabilities towards exploratory and exploitative product innovation …

Making a profit with R&D services—The critical role of relational capital

M Kohtamäki, J Partanen, K Möller - Industrial marketing management, 2013 - Elsevier
Services are expected to become the key source of profit and competitive advantage for
industrial firms in the transition from product business to customized and integrated …

The impact of sustainable public procurement on supplier management—The case of French public hospitals

G Oruezabala, JC Rico - Industrial Marketing Management, 2012 - Elsevier
In the public sector, procurement managers are now required to comply with new
sustainable regulations and to look for suppliers able to provide a sustainable offering …

The theory and practice of business networking

D Ford, S Mouzas - Industrial Marketing Management, 2013 - Elsevier
The aim of this paper is to contribute to the development of the concept of business
networking. Recent literature associated with the IMP Group's research refers to business …

[HTML][HTML] A resource interaction perspective on resource use and development in migrant entrepreneur networks

B Glinka, A Glińska-Neweś… - Journal of Business …, 2023 - Elsevier
Many scholars indicate that a more complex, interactionist approach to migrant
entrepreneurs' resources is needed. The aim of this paper is to use the Resource Interaction …

The evolution of marketing in the context of voice commerce: A managerial perspective

A Mari, A Mandelli, R Algesheimer - … , HCIBGO 2020, Held as Part of the …, 2020 - Springer
The world is confronted with the rise of voice assistants, increasingly used for shopping
activities. This paper examines managers' perceptions of the evolution of voice assistants …

[HTML][HTML] Where business networks and institutions meet: Internationalization decision-making under uncertainty

W Bai, M Johanson, L Oliveira… - Journal of International …, 2022 - Elsevier
Both business networks and institutional forces are relevant to firm internationalization but
they have seldom been studied together. We investigate under what circumstances firms are …