In recent years, artificial intelligence (AI) and machine learning have been transforming the
landscape of scientific research. Out of which, the chatbot technology has experienced …

A new era of education and research based on chatbots and artificial intelligence is quickly
growing. However, the application of these new systems is associated with several …

This article explores ethical issues raised by generative conversational AI systems like
ChatGPT. It applies established approaches for analysing ethics of emerging technologies …

Artificial intelligence (AI) has elicited much attention across disciplines and industries (Hyder
et al., 2019). AI has been defined as “a system's ability to correctly interpret external data, to …

While all functional areas in organizations are benefiting from the recent development in
generative artificial intelligence (GAI), marketing has been particularly affected positively by …

Abstract Artificial Intelligence (AI)-based ChatGPT developed by OpenAI is now widely
accepted in several fields, including education. Students can learn about ideas and theories …

ChatGPT and its variants that use generative artificial intelligence (AI) models have rapidly
become a focal point in academic and media discussions about their potential benefits and …

Purpose The hospitality and tourism sector has witnessed phenomenal growth in customer
numbers during the postpandemic times. This growth has been accompanied by the use of …

Since its launch, ChatGPT, an artificial intelligence chatbot developed by Open AI based on
the premises of generative pre-trained transformer autoregressive language models, has …

Generative AI, specifically ChatGPT, represents a significant technological advancement in
natural language processing (NLP) large language models (LLM) with far-reaching …