Social media platforms have gained an exceptional popularity especially in the last ten
years and become an important part of human lives. Among the popular social media …

The internet has changed marketing education and disrupted the traditional approach to
teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires …

Purpose Given the pressing global challenges underpinning the United Nations'
Sustainable Development Goals, marketing managers can no longer focus only on purely …

Mintzberg's version of emergent strategy is based on the idea that strategies are contingent
on circumstances that change from time to time often very rapidly and therefore papers …

Online education has become an indispensable part of modern education all over the world
especially in the last 20 years. One of the fields where teaching through online education …

Exploring higher education learners'e-learning experiences and the challenges they
encounter is required to equip them with necessary skills and strategies to attain their …

Master Schools are an organizational pattern for systems of interlinked Master's
programmes which can be run by different higher education institution (HEI), even in …

Social media is rapidly growing and evolving from the introduction of new platforms to
platform-specific innovations. The dynamic nature of social media makes it difficult for even …

Purpose The purpose of this paper is to analyse the individual's experience during the use
of Pinterest in a marketing learning process. This experience is a fundamental starting point …

This study provides an updated view of the marketing capstone course by sharing content
including textbooks, cases, simulations, and engaged learning approaches and …