Visual merchandising has gained importance in contemporary retail research and practice.
Initially considered as an essential element of retail store atmospherics, the scope of visual …

Purpose–This paper sets out to explore the concept of creativity in the context of the retail
store environment and the function of design in shaping this environment …

Consumers' perceptions of visual merchandising can arouse consumers' in-store
merchandise exploration, such as interacting with products, differentiate a retail brand …

Las técnicas del merchandising tienen la finalidad de atraer nuevos clientes y que estos
realicen compras estratégicas dentro de los diferentes puntos de venta, incluso en el mundo …

With rising competition in the apparel retail industry in India, multi-brand outlets need to
create a particular store image in consumers' minds to ensure consumer loyalty and sales …

Purpose This study aims to discern emerging trends and provide a longitudinal perspective
on merchandising research by identifying relationships between merchandising-related …

Four phases of research were conducted to explore female college consumers' apparel
brand knowledge using students from a Southeastern university. First, results from a survey …

Purpose–The purpose of this paper is to discover user-generated visual merchandising
(VM) directives that could guide VM in physical stores as well as shed light on future …

The aim of the research is to assess the role of the museum shop in extending the learning
experience in the museum. The research is situated in the theoretical framework of museum …

Purpose–Several frameworks of retail store environment variables exist, but as shown by
this paper, they are not particularly well-suited for supporting fashion store design …