In an increasingly cutthroat business environment, companies must be able to choose the
right strategy for the company's survival, particularly by marketing their products in …

This research concentrates on the development of mobile E-commerce to support the growth
of micro, small, and medium-sized enterprises (MSMEs) in the hydroponics industry. The …

The business world is expanding in Indonesia right now, especially among millennials and
start-ups in this case. They must, however, have a mature and well-defined corporate plan …

Traditional media marketing is becoming increasingly impacted by technology. Businesses
can communicate, share information, and advertise their goods and services online. One of …

As a result, the goal of this article is to examine the marketing mix used by Antam's
Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and …

The Internet has become the fastest-growing way to sell luxury products. Purchase intention
for luxury products in online stores has taken attention in the last few years since the sector …

MSMEs are crucial to Indonesia's economy because of their large contribution to growth.
The MSME sector is one of the main pillars holding up the basis of the Indonesian economy …

The purpose of this study is to determine how Scarlett Skincare Store patronage is
influenced by emotional and experiential marketing strategies. With a sample of 91 clients …

Through digitization and sales information systems, MSMEs can improve their efficiency,
market reach, and consumer experience in a digital era that is becoming increasingly …

The purpose of this study is to examine and analyze the effect of social media marketing on
the number of visitors to Tekodeko Coffee in Semarang. Individuals that visited Tekodeko …