As a direct response to the ever-increasing demand for environmentally friendly products,"
green marketing" has emerged as one of the most effective business techniques of the …

Purpose: It has been discovered that SMS advertising perception has a considerable direct
or indirect impact on customer purchase intention. Based on the stimulus-organism …

Purpose: This study aims to investigate the impact of workforce diversity (in terms of
employee age, gender, and ethnicity) on organizational performance in Bangladesh's …

Nowadays, people are using YouTube as a learning tool. Mainly students are frequent users
of YouTube. They use it for various purposes, one of the reasons for learning. Therefore, this …

The study's goal was to determine the variables that were linked to university students'
intentions to pursue agricultural-related employment. Quantitative data was gathered from …

Environmental sustainability is an important issue today. It is harmful to the environment to
use single-use cups. Therefore, the research aims to investigate undergraduates' reuse …

Consumers' unsustainable behavior contributes to environmental degradation and impedes
sustainability. Using green products is one way to reduce this effect and promote …

Purpose: This study provides an analytical framework based on the literature to evaluate the
effectiveness of E-learning portals. The study aims to contrast the accessibility of e-learning …

The study aims to investigate the impact of various confidence factors (interpersonal,
technological, socio-economic, and academic) on usefulness, satisfaction, and acceptance …

Scholars are concerned about the adverse effects of traditional business ventures on the
environment and society. So, humans need to embrace a green lifestyle to promote a …