When visual cues influence taste/flavour perception: A systematic review and the critical appraisal of multisensory flavour perception
There has been a noticeable increase of interest in research on multisensory flavour
perception in recent years. Humans are visually dominant creatures and a growing body of …
perception in recent years. Humans are visually dominant creatures and a growing body of …
Background colour & its impact on food perception & behaviour
C Spence - Food Quality and Preference, 2018 - Elsevier
Colour affects many aspects of our lives. One area of particular interest in recent years has
been the role of colour cues in the perception of food and drink. While the majority of this …
been the role of colour cues in the perception of food and drink. While the majority of this …
Consumer behaviour
Z Sethna - 2023 - torrossa.com
Untitled Page 1 Page 2 CONSUMER BEHAVIOUR Page 3 Sara Miller McCune founded
SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a …
SAGE Publishing in 1965 to support the dissemination of usable knowledge and educate a …
A packaging visual-gustatory correspondence effect: using visual packaging design to influence flavor perception and healthy eating decisions
Visual elements of packaging design serve as a powerful, cost-efficient tool for
manufacturers and retailers alike to communicate sensory features of the product to …
manufacturers and retailers alike to communicate sensory features of the product to …
Cup colour influences consumers' expectations and experience on tasting specialty coffee
FM Carvalho, C Spence - Food Quality and Preference, 2019 - Elsevier
The present study was designed to investigate the effect of the colour of the cup on sensory
and hedonic judgments of specialty coffee by consumers. Altogether, 457 participants took …
and hedonic judgments of specialty coffee by consumers. Altogether, 457 participants took …
From glossy to greasy: The impact of learned associations on perceptions of food healthfulness
We demonstrate that consumers have learned that unhealthy snacks such as potato chips
tend to be sold in glossy packages, whereas healthier snacks such as crackers tend to be …
tend to be sold in glossy packages, whereas healthier snacks such as crackers tend to be …
Perception of tap water quality: Assessment of the factors modifying the links between satisfaction and water consumption behavior
Perception of tap water is subject to a wide range of factors and interactions. These include
risk perception, tap water quality and organoleptic perceptions, microbiological and …
risk perception, tap water quality and organoleptic perceptions, microbiological and …
[HTML][HTML] Bubbles, foam formation, stability and consumer perception of carbonated drinks: A review of current, new and emerging technologies for rapid assessment …
Quality control, mainly focused on the assessment of bubble and foam-related parameters,
is critical in carbonated beverages, due to their relationship with the chemical components …
is critical in carbonated beverages, due to their relationship with the chemical components …
Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers' flavour expectations and perceptions
MR Kpossa, E Lick - Journal of retailing and consumer services, 2020 - Elsevier
The aim of our research is to find out how pastries should be visually merchandised in retail
environments most effectively. In particular, we want to answer the question whether the …
environments most effectively. In particular, we want to answer the question whether the …
Cross-modal correspondence between visual information and taste perception of bitter foods and drinks
E Sugimori, Y Kawasaki - Food Quality and Preference, 2022 - Elsevier
People are sensitive to bitter taste because bitterness serves as a warning sign of poisons.
Previous research reported that taste receptors in the oral cavity are more sensitive to bitter …
Previous research reported that taste receptors in the oral cavity are more sensitive to bitter …