[HTML][HTML] Self-perception evolution among university student TikTok users: evidence from China
J Zhu, Y Ma, G Xia, SM Salle, H Huang… - Frontiers in …, 2024 - frontiersin.org
The effects of short movies on social media platforms are gaining worldwide popularity and
are now attracting global academic attention. Employing self-perception theory and …
are now attracting global academic attention. Employing self-perception theory and …
[PDF][PDF] Employee-Driven Brand Value Co-Creation: A Systematic Review and Prospective Research Framework
A Ekanayake, S Weerasiri, W Madurapperuma - 2024 - account.sljmuok.sljol.info
Co-creating value is a widely used approach to marketing. Co-creating value in branding
has received surprisingly little attention from academics. This study systematically reviewed …
has received surprisingly little attention from academics. This study systematically reviewed …
ANTECEDENTS OF BRAND LOYALTY: USE OF E-COMMERCE APPLICATIONS ON INDONESIA
R Yudiatama, F Rahayu… - Jurnal Ekonomi Trisakti, 2024 - e-journal.trisakti.ac.id
This research investigates the effects of brand co-creation, perceived quality, and brand
loyalty on consumer behavior. Utilizing Structural Equation Modeling (SEM) through AMOS …
loyalty on consumer behavior. Utilizing Structural Equation Modeling (SEM) through AMOS …
Brand Value Co-creation of Employees: a Systematic Review and Future Research Agenda
A Ekanayake, MW Madurapperuma… - Available at SSRN …, 2023 - papers.ssrn.com
Co-creating value is a widely used approach to marketing. Co-creating value in branding
has received surprisingly little attention from academics. This study systematically reviewed …
has received surprisingly little attention from academics. This study systematically reviewed …
[PDF][PDF] Leveraging Digital Capabilities for Enhancing Innovation Performance of Cross-border E-commerce Enterprises
Y Sun, T Girum, W Cheng - aasmr.org
In the digital economy era, enterprise digitalization is the main source of sustainable
competitiveness. Cross-border e-commerce (CBE) has become the new power of China's …
competitiveness. Cross-border e-commerce (CBE) has become the new power of China's …