Inoculation theory and public relations

J Compton, S Wigley, SA Samoilenko - Public relations review, 2021 - Elsevier
Inoculation theory explains how an existing state (an attitude, a belief, a position) can be
made more resistant to future influence, in much the same way a medical inoculation can …

Inoculation theory applied in health and risk messaging

B Ivanov - Oxford research encyclopedia of communication, 2017 - oxfordre.com
Referred to as the “most consistent and reliable method for conferring resistance to
persuasion” by Miller et al. in 2013, over the past 50 years inoculation has exerted …

Protecting against disinformation: using inoculation to cultivate reactance towards astroturf attacks

CD Boman - Journal of Public Relations Research, 2023 - Taylor & Francis
The theoretically-driven inoculation strategy has increasingly become used to counter
disinformation regarding pivotal societal issues such as COVID-19 and climate change. The …

Testing the limits of inoculation-generated resistance

B Ivanov, KA Parker, LL Dillingham - Western Journal of …, 2018 - Taylor & Francis
This investigation explored three issues relevant to inoculation theory's function. First, the
stamina of inoculation-generated resistance was examined at 2-, 4-, and 6-week time …

Inoculation messages as a preemptive financial crisis communication strategy with inexperienced investors

LL Dillingham, B Ivanov - Journal of Applied Communication …, 2017 - Taylor & Francis
This study focuses on the problem of collapsed 'stay in the market'(SIM) beliefs during
financial crises. More specifically, the goal of this investigation was to ascertain whether or …

Inoculation as a risk and health communication strategy in an evolving media environment

B Ivanov, KA Parker, LL Dillingham - Risk and health …, 2018 - taylorfrancis.com
Communication continues to be at the center of risk and health promotion management
strategies (Ivanov, 2012; Ivanov et al., 2016; Pfau, 1995) as many of the processes …

Inoculation theory

J Compton - Review of Communication, 2024 - Taylor & Francis
Inoculation theory is a theory of resistance to influence that builds on analogous
relationships with medical vaccination. In short: Exposure to weakened forms of challenges …

[PDF][PDF] O PROCESSO DECISÓRIO DE UM INVESTIMENTO PESSOAL SOB A PERSPECTIVA DA TEORIA DO FOCO REGULATÓRIO: UMA REVISÃO SISTEMÁTICA …

F BERNARDES - submissao.singep.org.br
Estudos acadêmicos a respeito do processo de tomada de decisão permeiam áreas do
conhecimento tão díspares como a computação (Von Neumann & Morgenstern, 1945; …

평창동계올림픽의메시지측면성, 메시지프레이밍, 개최지지변화의영향관계분석: 조절초점의조절효과를중심으로: 조절초점의조절효과를중심으로

강치형, 임범종 - 관광연구저널, 2018 - dbpia.co.kr
본 연구의 목적은 메가 이벤트에 대한 메시지 측면성, 메시지 프레이밍, 개최지지 변화 및
조절초점과의 관계를 체계적으로 파악하여, 메가 이벤트의 메시지 분야의 이론적 확대에 …

[图书][B] Inoculating the Brand's Image

ED Davis - 2018 - search.proquest.com
The use of messages in advertising and brands have evolved since the origin of the
inoculation theory. This research posits a framework of protecting a brand image against an …