CSR communication and international marketing: Insights from the COVID-19 pandemic
Purpose The purpose of this study is to analyze the corporate social responsibility (CSR)
communication of the Fortune top-100 companies during the coronavirus disease 2019 …
communication of the Fortune top-100 companies during the coronavirus disease 2019 …
CSR and CEO's Moral Reasoning in the Automotive Industry in the Era of COVID-19
B Garcia-Ortega, J Galan-Cubillo… - SAGE …, 2022 - journals.sagepub.com
This paper assesses whether and to which extent the COVID-19 pandemic, which
represents a scenario of high moral intensity, is influencing the moral reasoning of top CEOs …
represents a scenario of high moral intensity, is influencing the moral reasoning of top CEOs …
Understanding What Is at Stake: Challenges and Opportunities for Corporate Communication during the COVID-19 Crisis
C Buse, F Meissner, H Sievert - Risk and Crisis Communication in …, 2024 - taylorfrancis.com
The COVID-19 pandemic had a strong influence on corporate communications worldwide,
both internally and externally. There is, however, little research on corporate crisis …
both internally and externally. There is, however, little research on corporate crisis …
The Economics of Advertising, Fair Marketing, Unusual Behaving, or Consuming: Contemplating a Few New Economic Paradoxes and Their Effective Leverages
V Kuzmanović - Handbook of Research on Socio-Economic …, 2023 - igi-global.com
In advertising, social responsibility is a tripartite process involving three relevant actors: the
corporation, agency, and audience. Omissions on the social market are most often …
corporation, agency, and audience. Omissions on the social market are most often …