Over the past fifty years, research on private label brand management has been growing
substantially. To understand what we have learned from the previously conducted research …

Within the current economic context, store brands play an important role in differentiation
strategies based on assortment and positioning in terms of distributor prices. To begin with …

Focusing on the consumer studies, this review investigates the private label (PL) research to
identify emerging themes and future research avenues. Through a systematic review …

Marken gehören zu den wichtigsten Vermögensgegenständen eines Unternehmens. Das
Management des Vermögensgegenstands Marke ist eine besondere Herausforderung. Das …

This study examines consumer-based brand equity of private-label branding and relative
significance of its dimensions in creating a strong private-label brand. Based on brand …

A key benefit of private labels for retailers is their potential to increase customers' store
loyalty. However, previous research has not examined how this relationship varies across …

Premium private labels (PLs) are considered one of the hottest trends in grocery retailing.
Still, retailers do not feel the need to introduce premium PLs in every category. Generalizing …

Standard private labels (PLs) have been the topic of multiple prior reviews. Having been
leapfrogged by business practice, the marketing literature has only recently witnessed a …

This research investigates the relationships among price perceptions for different brand
types (national brands, standard store brands, regional store brands, organic store brands) …

The significant expansion and transformation of private label brands (PLBs) in many
categories and markets worldwide have dramatically modified the competitive reality of the …