Purpose Young children, often called as teenagers (13-14 years) and tweenaged (8-12
years), are the new potential game changers for the big corporate. This paper aims to …

The article concentrates on the delineation between children's participation and children's
influence in a family purchasing process. Lack of clarity between the two concepts results in …

Purpose Children are becoming consumers at younger ages; a variety of influences and
experiences shape their as well as their family's consumer habits. With the changing …

The purpose of the paper was to find out the influence of Indian children in family purchase
decisions across product categories as per parental perception with special consideration to …

In decisions about transportation for family vacations, the distribution of the decision-making
role between fathers and other family members is subject to characteristics of the society, the …

This article revolves around the validation of family communication pattern scale along with
its subsequent influence on child influence in family purchase decisions. The perceptions of …

India has a large retail industry which has shown remarkable growth in the recent past and
is undergoing a radical change. This study focuses on customer retention strategies adopted …

Children are an important consumer market. They have very strong power to influence
purchasing decisions and have played an important role in the family purchasing process …

Seeking a way to reduce the prevalence of obesity in Thailand, this research applied ideas
of behavioural economics to consumers' eating habits in order to find methods which could …