The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

Since the 1990s, business-IT alignment has been considered the appropriate organizational
frame for business and IT strategies. Thereafter, with the rising importance of innovative …

Business process management (BPM) research emphasises three important logics–
modelling (process), infrastructural alignment (infrastructure) and procedural actor (agency) …

Digital transformation dominates the practical and scientific discourse. Still, many companies
do not have a clear plan on how to approach it. Particularly, small-and medium-sized …

The use of digital financial innovations (DFIs) in firms is widespread for supply or demand
reasons. Successful realization of DFIs requires a digital transformation of the organizations …

The digital transformation of SMEs – a new knowledge broker called the digital innovation
hub | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish …

In recent years, innovation and competitive advantages have been built through information
systems (IS); in particular, big data and business analytics (BDA) capabilities are being …

Digital technologies have dramatically changed the organisation and marketing
environments. Whether this presents an opportunity or a challenge for small and medium …

The CIO role often embodies both strategic as well as operational elements. However, the
penetration of digital technologies into nearly every aspect of business has led many firms to …

Over the last three decades, the prevailing view of information technology strategy has been
that it is a functional-level strategy that must be aligned with the firm's chosen business …