How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses
The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …
of success for innovative projects. Moreover, effective execution of marketing intervention in …
Beyond business-IT alignment-digital business strategies as a paradigmatic shift: a review and research agenda
C Kahre, D Hoffmann, F Ahlemann - 2017 - aisel.aisnet.org
Since the 1990s, business-IT alignment has been considered the appropriate organizational
frame for business and IT strategies. Thereafter, with the rising importance of innovative …
frame for business and IT strategies. Thereafter, with the rising importance of innovative …
Digital transformation and the new logics of business process management
Business process management (BPM) research emphasises three important logics–
modelling (process), infrastructural alignment (infrastructure) and procedural actor (agency) …
modelling (process), infrastructural alignment (infrastructure) and procedural actor (agency) …
[HTML][HTML] Strategy archetypes for digital transformation: Defining meta objectives using business process management
Digital transformation dominates the practical and scientific discourse. Still, many companies
do not have a clear plan on how to approach it. Particularly, small-and medium-sized …
do not have a clear plan on how to approach it. Particularly, small-and medium-sized …
Organizational readiness for digital financial innovation and financial resilience
M Hussain, A Papastathopoulos - International journal of production …, 2022 - Elsevier
The use of digital financial innovations (DFIs) in firms is widespread for supply or demand
reasons. Successful realization of DFIs requires a digital transformation of the organizations …
reasons. Successful realization of DFIs requires a digital transformation of the organizations …
The digital transformation of SMEs–a new knowledge broker called the digital innovation hub
The digital transformation of SMEs – a new knowledge broker called the digital innovation
hub | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish …
hub | Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish …
[HTML][HTML] Big data and business analytics enabled innovation and dynamic capabilities in organizations: Developing and validating scale
AC Yoshikuni, R Dwivedi, D Zhou… - International Journal of …, 2023 - Elsevier
In recent years, innovation and competitive advantages have been built through information
systems (IS); in particular, big data and business analytics (BDA) capabilities are being …
systems (IS); in particular, big data and business analytics (BDA) capabilities are being …
Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy
Digital technologies have dramatically changed the organisation and marketing
environments. Whether this presents an opportunity or a challenge for small and medium …
environments. Whether this presents an opportunity or a challenge for small and medium …
[PDF][PDF] The Role of the CIO and the CDO in an Organization's Digital Transformation
The CIO role often embodies both strategic as well as operational elements. However, the
penetration of digital technologies into nearly every aspect of business has led many firms to …
penetration of digital technologies into nearly every aspect of business has led many firms to …
Digital business strategy: toward a next generation of insights
Over the last three decades, the prevailing view of information technology strategy has been
that it is a functional-level strategy that must be aligned with the firm's chosen business …
that it is a functional-level strategy that must be aligned with the firm's chosen business …