Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Artificial intelligence (AI) is gaining increasing attention from business leaders today. As a
primary AI tool, chatbots have seen increasing use by companies to support customer …

The purpose of this paper is to analyse customer experience (CX) in the fintech sector.
Fintech is a dynamic and innovative field that fully benefits from advances in information and …

Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the
most popular AI technologies are poised to revolutionize consumers' shopping journeys yet …

COVID-19 restrictions significantly affected SMEs, which have faced many challenges to
their sustainability within this fragile new environment. This study proposes a holistic …

Purpose The purpose of this study is to investigate the antecedent factors influencing e-
loyalty toward e-wallet payment apps in developing countries (eg Jordan). This study also …

Toward an integrated model for the antecedents and consequences of AIS usage at the
organizational level | Emerald Insight Books and journals Case studies Expert Briefings Open …

The social companionship (SC) feature in conversational agents (CAs) enables the
emotional bond and consumer relationships. The heightened interest in SC with CAs led to …

Creativity has been identified as the future of marketing; at the same time, artificial
intelligence (AI) is enabling more automation in this field. The theories and frameworks in …