Digital enablement and its role in internal branding: A case study of HUANYI travel agency
C Li, S Guo, L Cao, J Li - Industrial Marketing Management, 2018 - Elsevier
Digitalization has generated new challenges and opportunities for brand communication
and relationship marketing. As more and more B2B brands are utilizing digital technology for …
and relationship marketing. As more and more B2B brands are utilizing digital technology for …
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B: A case study of Panasonic
J Strong, E Bolat - Journal of Customer Behaviour, 2016 - ingentaconnect.com
Branding is a well-researched notion in the business-to-customer (B2C) environment but a
concept which is unexplored in the business-to-business (B2B) context. Conceptually …
concept which is unexplored in the business-to-business (B2B) context. Conceptually …
Business practitioners' perspectives on the value of mobile technology
E Bolat - Journal of Customer Behaviour, 2016 - ingentaconnect.com
No existing research maps and discusses holistically the values deriving from mobile
technology use, capturing both strategic and operational opportunities, which are most likely …
technology use, capturing both strategic and operational opportunities, which are most likely …
Marketing strategies for the seasonal offers at mannar retail stores
XM Queenmary, S Shivany - 2019 - ir.lib.seu.ac.lk
Seasonal marketing strategies are aimed to increase the seasonal marketing sales.
Retailers expects that seasonal promotions encourage more customers and recurrence …
Retailers expects that seasonal promotions encourage more customers and recurrence …