Digitalization, personalization and globalization shape how companies contact and
communicate with their consumers who have different needs and wants. In these highly …

Purpose The proliferation of social commerce websites has allowed consumers to share and
exchange information, experiences, advice and opinions. Recently, information provided by …

Drawing on social identity theory, this study aims to examine the impact of antecedents of
eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social …

While consumers' trust in social media influencers (SMIs) has spurred the growth of
influencer marketing, consumers have come to distrust what these SMIs say recently …

Social commerce users' experience is generated during socio-commercial interactions.
Therein, users receive utilitarian and hedonic stimuli that form their experience and …

The emergence and accelerated rise of digital computing and smartphones have rendered
the advent of social commerce (S-commerce). The S-commerce models such as location …

With the advent of digital technologies (ie, social media), tourism has evolved its marketing
strategies. Even though published literature discusses the importance of tourism content on …

Purpose This paper aims to examine how situational factors with social support affecting
purchase intention in social commerce (SC). In Taiwan's SC, the relationship between trust …

The purpose of this study is to examine four characteristics of social media content and their
effects on restaurant patrons. The characteristics we examine in our study are authenticity …

This study identified major constructs of Chinese social media WeChat, and investigated
how Chinese consumers perceive social media influence their perceived usefulness of the …