Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories
D Zimand-Sheiner - International Journal of Business …, 2024 - journals.sagepub.com
Corporate brand storytelling is gaining significance as social media and company websites
become crucial avenues for consumer engagement. As part of an effort to create …
become crucial avenues for consumer engagement. As part of an effort to create …
At the Crossroads of Mythological and Technological: A Case of Cognitive Linguistic Analysis of EXCALIBUR in Advertising Discourse
A Sharapkova - International Perm Forum Science and Global …, 2022 - Springer
The paper zooms in on the myth evolution in advertising discourse and its semiotic and
cognitive functions. Myth is an instrument to advance and mediate knowledge blended with …
cognitive functions. Myth is an instrument to advance and mediate knowledge blended with …