Purpose The purpose of this paper is threefold: first, to examine the effects of different touch
points on customer experience, second, effects of customer experience on loyalty intentions …

This study investigates the impact of hedonic/utilitarian motivation on online shopping
behavior in the city of Coimbatore with respect to individual facets. Various factors that …

Marketers and scholars are interested in the development of digital goods because of the
growing popularity and profitability of these goods. The online game environment provides a …

Rapidly advancing mobile technology has made mobile games a leader in the global games
market. As the market size of mobile games has grown, the competition has also accelerated …

Despite consumer's widespread interest in reading, enjoying, and buying books, very little
research has considered the critical success factors of books. This article focuses on …

Academics and practitioners observe a growing relevance of media innovation research. Yet
theoretical frameworks on how to approach media innovations in media economics and …

The digital revolution has spurred significant growth in online reviews and user-generated
content. Traditional methods used in Marketing for analysing large datasets have limitations …

This paper examines cross-cultural gender differences in the adoption and usage of the
social media platform Last. FM. From a large-scale empirical study of 3748 Last. FM users …

Gender representation portrayed in popular mass media is known to reflect and reinforce
societal gender stereotypes. This research uses two methods of natural language …

Digital streaming has had a profound effect on the commercial music sector and now
accounts for 80% of industry revenues in the United States. This study investigates the …